Effective Crisis Communication: Moving from Crisis to Opportunity - Couverture souple

Ulmer, Robert R.; Sellnow, Timothy L.; Seeger, Matthew W.

Couverture souple

ISBN 10 : 1452257515 ISBN 13 : 9781452257518

Editeur : SAGE Publications Inc, 2014

Synopsis

In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. It provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. It provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

À propos de cette édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2014
• ISBN 10: 1452257515
• ISBN 13: 9781452257518
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 272