The Market Research Toolbox: A Concise Guide for Beginners - Couverture souple

McQuarrie, Edward F.

Couverture souple

ISBN 10 : 1452291586 ISBN 13 : 9781452291581

Editeur : SAGE Publications, Inc, 2015

Synopsis

Understanding marketing research to make better business decisions

 

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

A propos du livre

À propos de l'auteur

Edward F. McQuarrie is Professor in the Department of Marketing, Leavey School of Business, Santa Clara University.

À propos de la quatrième de couverture

Understanding marketing research to make better business decisions An ideal resource

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1452291586
• ISBN 13: 9781452291581
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 373
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne