Principles of Marketing v5.0 - Couverture souple

Jeff Tanner

 
9781453339206: Principles of Marketing v5.0
Couverture souple
ISBN 10 : 1453339205 ISBN 13 : 9781453339206
Editeur : FlatWorld, 2022

Synopsis

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in today's world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy. As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
FlatWorld
Date d'édition
2022
Langue
anglais
ISBN 10 
1453339205
ISBN 13 
9781453339206
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible