Scientific Advertising - Couverture souple

Hopkins, Claude C

Couverture souple

ISBN 10 : 1453821082 ISBN 13 : 9781453821084

Editeur : CreateSpace Independent Publishing Platform, 2010

Afficher les exemplaires de cette �dition comportant l?ISBN

7 D'occasion

De EUR 5,88

13 Neuf

De EUR 8,78

Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling. To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: CreateSpace Independent Publishing Platform
Date d'�dition: 2010
Langue: anglais
ISBN 10: 1453821082
ISBN 13: 9781453821084
Reliure: Broch�
Nombre de pages: 90
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

Acheter D'occasion

�tat : Satisfaisant

Fast & Free Shipping �" Good condition...

Afficher cet article

EUR 5,88

Autre devise

Gratuit exp�dition vers Etats-Unis

Destinations, frais et d�lais

Ajouter au panier

Acheter neuf

Afficher cet article

EUR 8,78

Autre devise

EUR 2,27 exp�dition vers Etats-Unis

Destinations, frais et d�lais

Ajouter au panier

Autres �ditions populaires du m�me titre

9781517038076: Scientific Advertising: 21 advertising, headline and copywriting techniques

Edition pr�sent�e

ISBN 10 : 1517038073 ISBN 13 : 9781517038076
Editeur : CreateSpace Independent Publishi..., 2015
Couverture souple

R�sultats de recherche pour Scientific Advertising

Image fournie par le vendeur

Scientific Advertising

Hopkins, Claude C

Edit� par CreateSpace Independent Publishing Platform, 2010

ISBN 10 : 1453821082 ISBN 13 : 9781453821084

Ancien ou d'occasion Couverture souple

Vendeur : ZBK Books, Carlstadt, NJ, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : good. Fast & Free Shipping �" Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included. N� de r�f. du vendeur ZWV.1453821082.G

Contacter le vendeur

Acheter D'occasion

EUR 5,88

Autre devise

Frais de port : Gratuit

Vers Etats-Unis

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Scientific Advertising

Hopkins, Claude C

Edit� par CreateSpace Independent Publishing Platform, 2010

ISBN 10 : 1453821082 ISBN 13 : 9781453821084

Ancien ou d'occasion Couverture souple

Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N� de r�f. du vendeur ZEV.1453821082.G

Contacter le vendeur

Acheter D'occasion

EUR 6,03

Autre devise

Frais de port : Gratuit

Vers Etats-Unis

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Scientific Advertising

Hopkins, Claude C.

Edit� par Createspace Independent Publishing Platform, 2010

ISBN 10 : 1453821082 ISBN 13 : 9781453821084

Ancien ou d'occasion Paperback

Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G1453821082I5N00

Contacter le vendeur

Acheter D'occasion

EUR 6,55

Autre devise

Frais de port : Gratuit

Vers Etats-Unis

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Scientific Advertising

Hopkins, Claude C.

Edit� par Createspace Independent Publishing Platform, 2010

ISBN 10 : 1453821082 ISBN 13 : 9781453821084

Ancien ou d'occasion Paperback

Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G1453821082I3N00

Contacter le vendeur