On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. - Couverture souple

Licht, Aliza

Couverture souple

ISBN 10 : 1454949074 ISBN 13 : 9781454949077

Editeur : Union Square & Co., 2024

Synopsis

As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW 

BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
 

Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow. 
 

When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.  
 
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . .  it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.” 

A propos du livre

À propos de l?auteur

Aliza Licht is the Founder & President of LEAVE YOUR MARK LLC; a multimedia brand focused on career development and personal branding. Its mission is to connect, develop, inspire, and mentor aspiring young professionals to leave their mark. LEAVE YOUR MARK currently includes a bestselling book, podcast, community, and live mentorship events. Licht is also the Head of Social Media and Brand Experiences at Warby Parker. In 2009 she created DKNY’s Twitter (DKNY PR GIRL), an anonymous social media personality whose reveal resulted in over 230 million media impressions. DKNY PR GIRL is still cited in case studies today.

Détails de l'édition

• Éditeur: Union Square & Co.
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1454949074
• ISBN 13: 9781454949077
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible