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Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books - Couverture rigide

Del Vecchio, Gene

 
9781455615292: Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books
Couverture rigide
ISBN 10 : 1455615293 ISBN 13 : 9781455615292
Editeur : Pelican Publishing Co, 2012

Synopsis

A guide to creating ever-cool entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

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À propos de l'auteur

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pelican Publishing Co
Date d'édition
2012
Langue
anglais
ISBN 10 
1455615293
ISBN 13 
9781455615292
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible