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Make Your Business Sizzle: 12 Tactics You May Never Learn Anywhere Else - Couverture souple

Lanier, Gene R

 
9781456324421: Make Your Business Sizzle: 12 Tactics You May Never Learn Anywhere Else

Synopsis

A guide for small business owners. Advice from forty years of experience in corporate and agency business.

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À propos de l'auteur

Mr. LaNier is a native of North Carolina and a graduate of The University of North Carolina at Chapel Hill. He continued his education with postgraduate studies at New York University, and the University of Central Florida. For eleven years, Mr. LaNier served as an adjunct professor for Public Relations, Marketing and Advertising courses at the main campus of Daytona State College in Daytona Beach, Florida. He also served on the school's business advisory board. He is listed in Who's Who in Public Relations, sixth edition, 1992. He was named one of the "world's top public relations professionals" in the book, The Pro Challenge, 1994. He received accreditation from the Public Relations Society of America in 1976 and was a member of the Society's Counselors Academy. He has been a member of the American Marketing As- sociation, the Florida Public Relations Association, The Americ- an Advertising Federation, The National Association of Real Es- tate Editors and the German-based Visit USA Committee. He is a previous member of The World Future Society, The Soci- ety for Scholarly Publishing and the International Association of Business Communicators. Mr. LaNier has won numerous national and international awards for advertising and public relations excellence. He has authored several articles for trade and consumer publications. He has been a featured speaker at conferences and seminars throughout the United States, Canada and parts of Europe. Mr. LaNier worked in the Marketing, Advertising and Public Re- lations fields for several major corporations including Manufac- turers Life Insurance Company of Canada, General Development Corporation in Miami and ITT Corp of New York, The rest of his career has been on the agency and consulting side.

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