The aim of this book is to encourage clear argument and successful communication. Who is this book for? It is for anyone who wishes to marshal their thoughts, think logically and communicate clearly and persuasively. Used properly, the process described in this book is the basis for personal success: in your personal life or in your career. It will help you to consistently develop your ideas into watertight plans, reports or presentations. Use the concepts explained in here to persuade bosses and clients: to sell products or services and achieve promotion; to write reports, complaints about bad service, essays or letters; to make appeals for help, defend rights, win arguments and legal disputes; to influence colleagues, friends, even your spouse! Deconstruct, review or critique others' plans or reports; maybe, even, run countries! Warning: this may change forever the way you think. This book will change how you view facts and information. You will learn how to ask penetrating, forensic questions. It may even change your life.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
The aim of this book is to encourage clear argument and successful communication. Who is this book for? It is for anyone who wishes to marshal their thoughts, think logically and communicate clearly and persuasively. Used properly, the process described in this book is the basis for personal success: in your personal life or in your career. It will help you to consistently develop your ideas into watertight plans, reports or presentations. Use the concepts explained in here to persuade bosses and clients: to sell products or services and achieve promotion; to write reports, complaints about bad service, essays or letters; to make appeals for help, defend rights, win arguments and legal disputes; to influence colleagues, friends, even your spouse! Deconstruct, review or critique others' plans or reports; maybe, even, run countries! Warning: this may change forever the way you think. This book will change how you view facts and information. You will learn how to ask penetrating, forensic questions. It may even change your life.
Roy Ashworth is a highly experienced businessman who co-founded an international consultancy. After graduation form the University of Edinburgh, he qualified as a professional accountant and pursued a career in industry, working in a variety of leading international companies, including Telecoms (ITT) medical electronics (EMI Medical) and process plant consultants (H&G International). Although semi-retired, he is still active an active business consultant, moving between homes in England, France and Malaysia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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