The Engagement Manifesto - Couverture souple

Crozier, R. Alan

Couverture souple

ISBN 10 : 1456785737 ISBN 13 : 9781456785734

Editeur : AuthorHouse Publishing, 2011

Synopsis

"This is a very authoritative book. Anyone - particularly C.E.O.s, H.R. professionals, brand marketing specialists, communications experts - serious about living the assertion that people are the definitive source of business success will find this book an invaluable source. Alan cuts through the hype, buzzwords and common misconceptions surrounding engagement. In doing so, he challenges the reader to make an honest re-assessment of their own understanding. He offers clear, practical advice about the what and the how if engagement is to have meaningful and lasting impact, and not go the way of so many other well intentioned business initiatives." Jim Kennedy, Global V.P. Human Resources, Coopervision "This book is 24 carat gold. It is the one-minute-manager of engagement. I read it three times and learned something new each time." Andrew Cooksey, Chief Executive, Jaggard Mackenzie "Well structured, joined-up thinking for business leaders highlighting the importance of the many facets of employee engagement - an ongoing journey not a destination." David Cheyne, Chairman, Criticaleye.

A propos du livre

Biographie de l'auteur

Alan Crozier is a founding director of The Ghost Partnership and has been managing director of Q4 consulting limited since 2002. He has worked in consulting for over 20 years, and spent 13 of those years in senior positions at Mercer and Watson Wyatt. Alan has served on the Steering Board of the Corporate Identity Group, the Professional Advisory Board of the M.Sc. in Corporate Communication Management at Salford University, and on the accreditation council for the International Association of Business Communicators (I.A.B.C.). He is a Fellow of the Chartered Management Institute and an Accredited Business Communicator (the professional accreditation of I.A.B.C.). Alan has written for professional journals and talked at conferences in Europe and North America. His seminal paper on Employer Branding, "Total Employment Relationship Management" was published by Fairleigh Dickinson University in 1998. He is a contributing author to The I.A.B.C. Handbook of Organisational Communication, published by Jossey Bass, 2006, and Integrating H.R. and Marketing Strategies, published by I.C.F.A.I. University, July 2006.

Détails de l'édition

• Éditeur: AuthorHouse Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1456785737
• ISBN 13: 9781456785734
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
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