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MARKETING WITHOUT DOLLARS: Successful marketing is more a MINDSET than a skill-set. - Couverture souple

Holiman, Gene

 
9781456861285: MARKETING WITHOUT DOLLARS: Successful marketing is more a MINDSET than a skill-set.

Biographie de l'auteur

Gene Holiman, the author of Marketing Without Dollars, is an experienced marketing professional who has worked with companies ranging from entrepreneurial start-ups and small professional practices, to international manufacturers introducing new products to the global marketplace. As a marketing consultant, the author focused on developing promotional strategies and/or formal marketing plans for new start-ups as well as for businesses who felt that they had reached plateaus in their growth cycles and seemed to have simply stalled. Mr. Holiman has also shared his wisdom with trade associations and other business groups via Marketing Without Dollars workshops and other seminars on specific creative off-shoots. Mr. Holiman and his wife Kathleen live in Austin, Texas.

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