Advice from the Top: The Expert Guide to B2B Marketing - Couverture souple

Business Marketing Association

Couverture souple

ISBN 10 : 1457502194 ISBN 13 : 9781457502194

Editeur : Dog Ear Publishing, 2011

Synopsis

Learn Essential B2B Marketing
Strategies and Techniques

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
- Proven strategies for developing more effective marketing programs
- Powerful ideas for creating dynamic content
- Specific guidelines for executing marketing plans
- Time-tested formulas for measuring success
- And much more!

" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson

" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix

BMA Colorado is a 13-time national BMA Chapter of the Year award winner.

www.bmacolorado.org

Détails de l'édition

• Éditeur: Dog Ear Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1457502194
• ISBN 13: 9781457502194
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne