The Distribution of Goods and Services: (Dollars and Sense: a Guide to Financial Literacy) - Couverture souple
Synopsis
This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
