Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Large Print 16pt) - Couverture souple

Couverture souple

ISBN 10 : 1459640136 ISBN 13 : 9781459640139

Synopsis

Changing Business from the Inside Out The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It's not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can't act in responsible ways if no "treehuggers" are working inside the system to lead the effort. For more than two decades, Timothy J...

A propos du livre

Présentation de l'éditeur

Corporate responsibility is considered an oxymoron by much of society. Corporations are among the least trusted of our institutions; and the 2008 financial crisis, BP's oil spill in the Gulf of Mexico, and the collapse of the house of cards that was Enron have only added to public skepticism. So, at a time when trust in corporations has reached an all-time low, why is interest in corporate responsibility at an all-time high? Skeptics may argue that corporate responsibility is merely a smokescreen to mask misdeeds. A more plausible explanation is that increasing numbers of stakeholders are demanding responsibility from corporations. Hyper-transparency of corporate activities, fueled by disclosure laws and the Internet, has increased awareness to the point where corporate behavior is under constant scrutiny. Smart business leaders are aware of this scrutiny and of the high costs of a public scandal. They know that in the long run it is cheaper to act responsibly now than to dig out from a PR disaster later. Smart businesses need smart people. Tim Mohin is a self-declared "treehugger" But he is also a veteran corporate responsibility practitioner who has led programs at Apple, Intel, and AMD. In this book, Tim tells us why he believes he is making a difference where it counts and how others can do the same. His book is a manual on how to steer the corporate supertanker toward doing good for people and our planet. Changing Business from the Inside Out provides a fascinating roadmap to the corporate responsibility and sustainability field, from beginning a career, to forming a program, to navigating the complicated politics of being the "designated driver" within a corporate structure. Throughout his book, Tim Mohin argues strongly that activists can accomplish more for the planet and society by serving as a voice of responsibility within the corporation rather than waving placards outside the factory gates. Corporati

Revue de presse

Tim Mohins career has shown how business activity can create great outcomes for the world, as well as for companies. Now he has provided an essential roadmap for anyone who wants to shape a career that shapes the world. Changing Business from the Inside Out shows how to make real change happen and should be essential reading for anyone who wants to build a meaningful career. --Aron Cramer, CEO, Business for Social Responsibility

The line between a tree hugger and a hard-nosed, profit-seeking businessperson is getting very blurry. Tim Mohin walks right on that line. The transformation of business to sustainable operations has begun, and all companies need to learn from those few and proud executives who have been at the front lines for years. When I set out to interview experts for my book Green to Gold, Tim was one of my first stops. His new book will show you why. --Andrew Winston, sustainability strategist; co-author of Green to Gold

At a time when more and more people are entering the workforce with the intention of making a contribution to people and the planet, Tim Mohin has written a timely and important book. Changing Business from the Inside Out provides practical, hands-on advice gleaned from nearly 30 years of experience. As a Net Impact board member and an experienced business leader, Tim is able to seamlessly weave the critical needs of the business with the desires of todays young people into a valuable guide for a career with impact. --Liz Maw, Executive Director, Net Impact

Détails de l'édition

• Langue: anglais
• ISBN 10: 1459640136
• ISBN 13: 9781459640139
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible