Technology and Consumption: Understanding Consumer Choices and Behaviors - Couverture souple
Livre 6 sur 11: International Series on Consumer Science
Synopsis
I.Overview of household technologies and consumer behaviors.-Technology in the Household: Looking Back, Looking Forward.-Changing Demographics, Changing Roles, and The Consumption Experiences in Households.-Technology in the Household: A Framework.-II.Specific Household Technologies and Consumption Experiences.-Shop Till We Drop.-Entertainment.-Reach Out and Touch Someone.-Buy Now Pay Later: Financing the Future.-Bringing Work Home.-III.Marketing in the Brave New World.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
