Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully - Couverture souple

Wong, Dr Ken K

 
9781462000210: Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully
Couverture souple
ISBN 10 : 1462000215 ISBN 13 : 9781462000210
Editeur : iUniverse, 2011

Synopsis

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.

Advance Praise for Putting a Stake in the Ground

"Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practical mechanics of academic manuscript preparation and submission. It describes the submission process and explains how to resolve almost any issue that might arise. This useful resource should be in the hands of every researcher."
-Dr. Ronald E. Goldsmith, Editor, The Service Industries Journal
The Richard M. Baker Professor of Marketing
Florida State University, USA

"This is a valuable resource for anyone publishing in the academic world, working on publishing in the academic world, or interested in knowing more about the academic world. The author offers his insight in the game and identifies ways for users to become a better player in the academic publishing world. "
-Dr. Winnie Chan, Research Economist, Statistics Canada

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2011
Langue
anglais
ISBN 10 
1462000215
ISBN 13 
9781462000210
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne