The Four Keys to Advertising Success: A 1-Hour Guide for Small Business Owners - Couverture souple

Santee, Spike

 
9781462865031: The Four Keys to Advertising Success: A 1-Hour Guide for Small Business Owners
Couverture souple
ISBN 10 : 1462865038 ISBN 13 : 9781462865031
Editeur : Xlibris, Corp., 2011

Synopsis

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Biographie de l'auteur

Spike Santee can help you avoid making another costly advertising mistake. Spike has over 35 years of experience working with thousands of small business owners across the country, helping them develop affordable and effective marketing campaigns. Spike is himself a small business owner and has held a number of management and senior executive positions in both privately held and publicly traded companies. He has presented this material to more than 30,000 business owners in 63 cities in 26 states. Spike has identified the three biggest pitfalls of BADvertising and can help you learn to spot marketing malpractice.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Xlibris, Corp.
Date d'édition
2011
Langue
anglais
ISBN 10 
1462865038
ISBN 13 
9781462865031
Reliure
Broché
Nombre de pages
78
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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