Conversion: The Last Great Retail Metric - Couverture rigide

Ryski, Mark

 
9781463414214: Conversion: The Last Great Retail Metric
Couverture rigide
ISBN 10 : 1463414218 ISBN 13 : 9781463414214
Editeur : AuthorHouse, 2011

Synopsis

"Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!"
- Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
"A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers."
- Pat Conroy Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
"Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth."
- Thomas H. Davenport President's Distinguished Professor,
Babson College & Author of Competing on Analytics and
Analytics at Work

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections . . . in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!''
- Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
''A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers.''
- Pat Conroy Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
''Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.''
- Thomas H. Davenport President's Distinguished Professor,
Babson College & Author of Competing on Analytics and
Analytics at Work

Biographie de l'auteur

Mark Ryski is the Founder and President of HeadCount Corporation, a leading business analytics firm working with retailers across North America. He's also the author of When Retail Customers Count - the first book ever written dedicated to the topic of retail traffic and customer conversion.

headcount.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AuthorHouse
Date d'édition
2011
Langue
anglais
ISBN 10 
1463414218
ISBN 13 
9781463414214
Reliure
Relié
Nombre de pages
396
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne

Autres éditions populaires du même titre

9781463414221: Conversion: The Last Great Retail Metric

Edition présentée

ISBN 10 :  1463414226 ISBN 13 :  9781463414221
Editeur : AuthorHouse, 2011
Couverture souple