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The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers - Couverture souple

Corder, Lloyd E

 
9781463665005: The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers
Couverture souple
ISBN 10 : 1463665008 ISBN 13 : 9781463665005
Editeur : Createspace Independent Publishing Platform, 2011

Synopsis

No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Createspace Independent Publishing Platform
Date d'édition
2011
Langue
anglais
ISBN 10 
1463665008
ISBN 13 
9781463665005
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible