Customer and Business Analytics - Couverture souple

Livre 5 sur 73: Chapman & Hall/CRC The R

Putler, Daniel S.; Krider, Robert E.

 
9781466503960: Customer and Business Analytics
Couverture souple
ISBN 10 : 1466503963 ISBN 13 : 9781466503960
Editeur : Chapman and Hall/CRC, 2012

Synopsis

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.

The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chapman and Hall/CRC
Date d'édition
2012
Langue
anglais
ISBN 10 
1466503963
ISBN 13 
9781466503960
Reliure
Broché
Nombre de pages
289
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138416512: Customer and Business Analytics: Applied Datmining for Business Decision Making Using R

Edition présentée

ISBN 10 :  1138416517 ISBN 13 :  9781138416512
Editeur : CRC Press, 2017
Couverture rigide