Data Mining Mobile Devices - Couverture rigide

Mena, Jesus

 
9781466555952: Data Mining Mobile Devices
Couverture rigide
ISBN 10 : 1466555955 ISBN 13 : 9781466555952
Editeur : Auerbach, 2013

Synopsis

With today’s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.

Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users.





  • Examines the construction and leveraging of mobile sites


  • Describes how to use mobile apps to gather key data about consumers’ behavior and preferences


  • Discusses mobile mobs, which can be differentiated as distinct marketplaces—including Apple®, Google®, Facebook®, Amazon®, and Twitter®


  • Provides detailed coverage of mobile analytics via clustering, text, and classification AI software and techniques


Mobile devices serve as detailed diaries of a person, continuously and intimately broadcasting where, how, when, and what products, services, and content your consumers desire. The future is mobile—data mining starts and stops in consumers' pockets.

Describing how to analyze Wi-Fi and GPS data from websites and apps, the book explains how to model mined data through the use of artificial intelligence software. It also discusses the monetization of mobile devices’ desires and preferences that can lead to the triangulated marketing of content, products, or services to billions of consumers—in a relevant, anonymous, and personal manner.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mena, Jesus

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Auerbach
Date d'édition
2013
Langue
anglais
ISBN 10 
1466555955
ISBN 13 
9781466555952
Reliure
Relié
Nombre de pages
309
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780367379896: Data Mining Mobile Devices

Edition présentée

ISBN 10 :  0367379899 ISBN 13 :  9780367379896
Editeur : Routledge, 2019
Couverture souple