Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications - Couverture rigide

 
9781466600959: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Couverture rigide
ISBN 10 : 1466600950 ISBN 13 : 9781466600959
Editeur : Idea Group,U.S., 2012

Synopsis

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2012
Langue
anglais
ISBN 10 
1466600950
ISBN 13 
9781466600959
Reliure
Relié
Nombre de pages
387
Éditeur
Meier Andreas, Donzé Laurent
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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