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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments - Couverture rigide

 
9781466618619: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
Couverture rigide
ISBN 10 : 1466618612 ISBN 13 : 9781466618619
Editeur : Idea Group,U.S., 2012

Synopsis

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2012
Langue
anglais
ISBN 10 
1466618612
ISBN 13 
9781466618619
Reliure
Relié
Nombre de pages
329
Éditeur
El-Gohary Hatem
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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