Consumer Information Systems and Relationship Management: Design, Implementation, and Use - Couverture rigide

Couverture rigide

ISBN 10 : 1466640820 ISBN 13 : 9781466640825

Editeur : Idea Group,U.S., 2013

Synopsis

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

A propos du livre

À propos de l?auteur

Jonathan Foster is a lecturer in Information Management at the Information School, University of Sheffield. Prior to this he worked in a London-based electronic publishing house. His research interests are in information management and educational informatics. He has worked on a number of research projects in the areas of computer based collaborative group work and learning. He is currently investigating the implementation and evaluation of interactive archives for new media artworks.

Détails de l'édition

• Éditeur: Idea Group,U.S.
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1466640820
• ISBN 13: 9781466640825
• Reliure: Relié
• Nombre de pages: 313
• Éditeur: Lin Angela, Foster Jonathan
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible