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Handbook of Research on Retailer-Consumer Relationship Development - Couverture rigide

 
9781466660748: Handbook of Research on Retailer-Consumer Relationship Development
Couverture rigide
ISBN 10 : 1466660740 ISBN 13 : 9781466660748
Editeur : Idea Group,U.S., 2014

Synopsis

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Fabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2014
Langue
anglais
ISBN 10 
1466660740
ISBN 13 
9781466660748
Reliure
Relié
Numéro d'édition
1
Nombre de pages
685
Éditeur
Musso Fabio, Druica Elena
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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