Market Research Methodologies: Multi-Method and Qualitative Approaches - Couverture rigide

 
9781466663718: Market Research Methodologies: Multi-Method and Qualitative Approaches
Couverture rigide
ISBN 10 : 1466663715 ISBN 13 : 9781466663718
Editeur : Idea Group,U.S., 2014

Synopsis

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

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À propos de l'auteur

Dr. Ali Ghorbani is an assistant professor of business administration in Payame Noor University (PNU), IRI. He holds PhD, M.Sc and B.Sc degrees in business administration from PNU. Ghorbani has published more than 35 manuscript and presented several papers in international and national journals and conference about e-commerce, e-business, e-banking, e-entrepreneurship, IT application in organizations and marketing strategies. In addition to he has attained the first rank at MCs Examination of Islamic Azad University, he has won third rank award in 6th Scientific Congress of Payame Noor University Students. Now, he is member of editorial board of several international journals. He has contributed in several special issues of journals and books as a member of editorial board.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2014
Langue
anglais
ISBN 10 
1466663715
ISBN 13 
9781466663718
Reliure
Relié
Nombre de pages
300
Éditeur
Takhar-Lail Amandeep, Ghorbani Ali
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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