Developing Strategic Business Models and Competitive Advantage in the Digital Sector - Couverture rigide

Daidj, Nabyla

 
9781466665132: Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Synopsis

Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

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À propos de l?auteur

Nabyla Daidj, Telecom Business School, France.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.