Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities - Couverture rigide

Couverture rigide

ISBN 10 : 1466665955 ISBN 13 : 9781466665958

Editeur : Idea Group,U.S., 2014

Synopsis

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

A propos du livre

À propos de l?auteur

Gordon Bowen Regent’s University, UK.

Wilson Ozuem University of Gloucestershire, UK.

Détails de l'édition

• Éditeur: Idea Group,U.S.
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1466665955
• ISBN 13: 9781466665958
• Reliure: Relié
• Nombre de pages: 313
• Éditeur: Bowen Gordon, Ozuem Wilson
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible