Trends and Innovations in Marketing Information Systems - Couverture rigide

 
9781466684591: Trends and Innovations in Marketing Information Systems
Couverture rigide
ISBN 10 : 1466684593 ISBN 13 : 9781466684591
Editeur : Idea Group,U.S., 2015

Synopsis

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Theodosios Tsiakis, Alexander Technological Educational Institute of Thessaloniki, Greece.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2015
Langue
anglais
ISBN 10 
1466684593
ISBN 13 
9781466684591
Reliure
Relié
Nombre de pages
454
Éditeur
Tsiakis Theodosios
Coordonnées du fabricant
non disponible
Personne responsable
non disponible