Product Innovation Through Knowledge Management and Social Media Strategies - Couverture rigide

 
9781466696075: Product Innovation Through Knowledge Management and Social Media Strategies
Couverture rigide
ISBN 10 : 1466696079 ISBN 13 : 9781466696075
Editeur : Idea Group,U.S., 2015

Synopsis

Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Alok Kumar Goel, Human Resource Development Centre, India.

Puja Singhal, Amity University, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Idea Group,U.S.
Date d'édition
2015
Langue
anglais
ISBN 10 
1466696079
ISBN 13 
9781466696075
Reliure
Relié
Nombre de pages
421
Éditeur
Goel Alok Kumar, Singhal Puja
Coordonnées du fabricant
non disponible
Personne responsable
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