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Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World - Couverture souple

Harding, Ronald C.

 
9781466992283: Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World
Couverture souple
ISBN 10 : 146699228X ISBN 13 : 9781466992283
Editeur : Trafford, 2013

Synopsis

This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local P.B.S. station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local P.B.S. station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.

Biographie de l'auteur

Ronald C. Harding has had long careers in advertising, marketing, programming, and publishing. His programming career started as a writer/producer of N.B.C.'s Wild Kingdom and C.B.S. The Great Novels. He served as producer on such diverse shows as Miss America and The World Series telecasts. In advertising, Harding has written, produced, directed, or supervised some 5,000 commercials, among them the memorable Mr. Whipple for Charmin, Jif's Choosy Mothers, and Gillette's famous The Best a Man Can Get. Harding is the recipient of such awards as the Clio for Advertising Excellence, the Peabody Award for Programming, and the National Publishers Award for Nonfiction Journalism.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Trafford
Date d'édition
2013
Langue
anglais
ISBN 10 
146699228X
ISBN 13 
9781466992283
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
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