Mustang and the Pony Car Revolution - Couverture souple

Davis, Michael W R

Couverture souple

ISBN 10 : 146711152X ISBN 13 : 9781467111522

Editeur : Arcadia Publishing (SC), 2014

Synopsis

There have been few cars that ignited the public's interest as much as the Ford Mustang.

Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the pony car. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

A propos du livre

À propos de l?auteur

Mustang and the Pony Car Revolution is the latest in a series of eight Arcadia Publishing photographic histories created by automotive journalist Michael W.R. (Mike) Davis. It traces the history of the sporty Ford Mustang car from its makers' initial inspiration in the years between the two world wars through the market explorations of the post-World War II eras of American motoring development.

Détails de l'édition

• Éditeur: Arcadia Publishing (SC)
• Date d'édition: 2014
• ISBN 10: 146711152X
• ISBN 13: 9781467111522
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible