Competitor Analysis: Working Paper - Couverture souple

Varghese, Jacob

Couverture souple

ISBN 10 : 1467874035 ISBN 13 : 9781467874038

Editeur : AuthorHouse, 2012

Synopsis

1.2 Given that competitor analysis is an essential component of corporate strategy, Porter (1980) argued that most firms do not conduct this type of analysis systematically enough. Rather, a lot of firms operate on what he calls "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives "As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to lack of robust competitor analysis. To rectify this situation, Iam wirting this working paper to make easy for students to study and understand.

Détails de l'édition

• Éditeur: AuthorHouse
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1467874035
• ISBN 13: 9781467874038
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
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