The Three Keys to Success - Couverture souple

Beaverbrook, Lord; Mack, Maggie

Couverture souple

ISBN 10 : 1468142089 ISBN 13 : 9781468142082

Editeur : CreateSpace Independent Publishing Platform, 2011

Synopsis

Lord Beaverbrook, whose talent for trade earned him a fortune, a newspaper empire, a baronetcy, a career in public and political service as well, defines the three keys to success as Judgment, Industry, and Health, but goes on to amplify the many qualities which will lead to greatness. Moderation is important, but beware of consistency; you must have courage, you must improvise, you must save, you must read, and you must speak in public- and it's the first $5000 that really counts. There are trenchant errors which can set you back and these must be avoided at all cost. And while success brings power, only the right use of power brings happiness.... A practical philosophy learned at first hand and handed down to a younger generation, many will find it useful, rather than inspirational, and for this material world, realistic.

A propos du livre

À propos de l'auteur

Born in Ontario, Sir William Maxwell Aitken (1879-1964), later ennobled as Lord Beaverbrook, was initially a successful Canadian financier before retiring from business in 1910 to embark upon a political career. In 1910 he took up a seat in the House of Commons, where he represented Ashton-under-Lyne for the Conservative party. With good political connections, and a close friend of future Prime Minister David Lloyd George, Aitken served on the Western Front from early in 1915 as a journalist attached to Canadian forces (as 'Canadian Eye Witness'). In May 1915 Aitken was appointed as the Canadian force's official records officer and, from 1916, the Canadian government's official representative in France. Aitken was ennobled as Baron Beaverbrook by Lloyd George (now Prime Minister, succeeding Asquith) in 1917 and appointed to the London government on 10 February 1918, as Minister of Information - dealing with government propaganda, where he worked alongside notables including Charles Masterson and John Buchan (the latter author of the bestselling war stories The 39 Steps, Greenmantle and Mr Standfast). Beaverbrook's elevation to government was at least in part due to his role in engineering Asquith's ousting as premier with Lloyd George as his replacement in December 1916. An energetic man, Beaverbrook immediately set about a coordinated British propaganda programme, responsible for the dissemination of war information at home, among Allies and in neutral countries. His close colleague, Lord Northcliffe, meanwhile was responsible for directing propaganda towards the populations of enemy nations. Clever in his use of propaganda, Beaverbrook commissioned a series of poster campaigns designed by famed artists of the period, and encouraged successful authors to write pamphlets and newspaper articles; the latter group included such luminaries as Rudyard Kipling, H G Wells and Sir Henry Newbolt, as well as Buchan). With the renewed outbreak of war in 1939 and Winston Churchill's appointment as Prime Minister in 1940, Beaverbrook returned to government, serving as Minister for Aircraft Production (1940-41), Minister of Supply (1941-42), Minister of War Production (1942) and Lord Privy Seal (1943-45). He died in 1964.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1468142089
• ISBN 13: 9781468142082
• Reliure: Broché
• Nombre de pages: 126
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible