Online Vehicle Merchandising: The First Step in Modern Automotive Sales - Couverture souple

Galbraith, Dennis

Couverture souple

ISBN 10 : 1468192639 ISBN 13 : 9781468192636

Editeur : CreateSpace Independent Publishing Platform, 2012

Synopsis

Auto dealers are quickly learning how to sell vehicles faster and with higher gross profits by improving their online merchandising. Written for owners and GMs, Dennis Galbraith reveals why merchandising is selling. He uncovers the processes, metrics, and management needed to achieve sales success with online vehicle listings.

A propos du livre

À propos de l'auteur

Dennis Galbraith leads Research and Business Intelligence for Dealers at DrivingSales. He is the author of Sales Integration and holds an MBA from the University of Southern California. Through DrivingSales, Dennis delivers research services to dealers and their vendors and oversees the firm's dealer data tool, DrivingSales.com. He has owned two successful companies serving dealers and vendors, Dennis Galbraith Marketing Services and Revenue Guru. Through the 1990's he taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University. Dennis ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300,000,000 in advertising products as Cars.com's Vice President of Advertising Products and Training. Dennis taught marketing for NADA Academy and is a frequent speaker at industry events. Dennis and his editorial partner, Lindsey Auguste, can be read regularly on DrivingSales.com.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1468192639
• ISBN 13: 9781468192636
• Reliure: Broché
• Illustrateur: Renno Jennifer
• Nombre de pages: 98
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg