Sticking My Ads Out: It’s Not Creative Unless It Sells. - Couverture rigide

Hampel, Al

Couverture rigide

ISBN 10 : 1469162849 ISBN 13 : 9781469162843

Editeur : Xlibris, 2012

A propos du livre

Biographie de l'auteur

As a youngster in Paterson, N.J., Al Hampel worked part time as a salesman in men's clothing stores. Concurrently he wrote a column for his school newspaper.Looking ahead he decided there was one career that combined both of his favorite pastimes, selling and writing. The choice was obvious. He would be an advertising copywriter. After a series of copywriting jobs in small ad agencies and companies around New Jersey, the ladder led to a copywriting job at Youg&Rubicam, one of Madison Avenue,s premier advertising agencies. Eventually he became copy chief, head of all copy in the agency. As copy chief, Hampel was able to write and influence some of advertising's most notable ad campaigns.,including Jell-O, Lay'sPotato Chips,Beautyrest,J&J, Piel's Beer, Eastern Airlines, Bulova, General Electric, Breck Hair Products, etc. After retiring from the ad business, AlHampel taught a course in advertising copywriting at the University of Arizona. He lives with his wife Dorothy in New York City.

Détails de l'édition

• Éditeur: Xlibris
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1469162849
• ISBN 13: 9781469162843
• Reliure: Relié
• Nombre de pages: 108
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne