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Brand Revolution: "Ousting Old Mideast Trading Mindsets" - Couverture souple

Baaghil, Said Aghil

 
9781469732527: Brand Revolution: "Ousting Old Mideast Trading Mindsets"
Couverture souple
ISBN 10 : 1469732521 ISBN 13 : 9781469732527
Editeur : iUniverse, 2012

Synopsis

Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive-no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution .

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive-no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution .

Biographie de l'auteur

Said Aghil Baaghil is one of the leading brand marketing consultants in the Middle East and is also the author of Eccentric Marketing and The Power of Belonging He regularly delivers presentations on brand marketing to audiences in the Middle East and throughout the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2012
Langue
anglais
ISBN 10 
1469732521
ISBN 13 
9781469732527
Reliure
Broché
Nombre de pages
128
Coordonnées du fabricant
non disponible
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