Open For Business! Now What?: A small business guide to what to do after the OPEN sign goes up. - Couverture souple

Gilmore, Marie A.

Couverture souple

ISBN 10 : 1470118386 ISBN 13 : 9781470118389

Editeur : CreateSpace Independent Publishing Platform, 2012

Synopsis

Open For Business! Now What? A small business guide to what to do after the OPEN sign goes up. Your Small Business Start Up Bible The must-have manual for new and existing small business owners. The hardest part of opening a small business is actually getting the door open! By this point you have already experienced the start-up complexities, and you are likely overwhelmed with details, paperwork and to-do lists. Through all the hustle and bustle, the excitement is still there; you are in business, entirely dependent upon yourself for your own success. But do not fear; you are not alone! You are part of the newest generation of financial independents. Welcome, my friend, it’s an exciting road ahead! Through the short, to-the-point chapters of this book, learn how to not just work your business, but market your business and start to reap the success of your business! The Osprey Observer began as a newsletter in 2001. The main focus was to cover community news and activities specifically in FishHawk Ranch. After the first month, residents requested more news from the surrounding community, and we started to expand. We added the subdivision of FishHawk Trails, River Hills and Bloomingdale within the first four months and printed more than 10,000 copies per month after only six months. Quickly we realized there could be unlimited growth to the paper, and we had to determine our focus. What did we want to become? What continued to set us apart from the rest? The response is content. We are different because our stories cover the communities we are in. We wanted to maintain our reputation as a strong community newspaper despite our desire to grow. Our first goal was to identify 15,000 homes to include in the Bloomingdale/FishHawk edition and then to expand after 18 months into a completely new edition, Riverview. The Riverview edition started with eight pages and 10,000 homes and is now 36 pages delivered to 16,500 homes in Riverview and Apollo Beach. In 2005, we added our third publication, Osprey Observer Valrico, which was delivered to an additional 12,000 homes. The Valrico paper has also increased from 8 to 28 pages monthly. In May 2006, we launched our fourth edition, the Osprey Observer Brandon. The Osprey Observer Brandon was well received in the community and was our largest launch ever, starting with a 20-page edition. With the rapid growth of the paper, now publishing four editions totaling more than 80,000 copies monthly, we have added staff on a continual basis, moved into a larger office to accommodate the growth, worked with students and local schools and strived to better the community through event coverage, sponsorship and volunteering. We currently have a staff of 22, with 14 freelancers, who work to get the newspapers out each month, including graphic designers, news reporters and editorial support, administrative support, interns and photographers. We have heard from residents in Seffner, Ruskin and Plant City that our community newspaper would be welcome there, and we look forward to adding those areas in the future. In January 2009, in response to community requests, the Osprey Observer acquired the 12-year-old Christian Voice monthly newspaper from Matt Seifter. The 8-page paper was distributed to local churches and businesses. In six months, the paper had doubled in size to 16 pages full color and was distributed to more than 10,000 local Christians covering the same positive community news that has become the reputation of the Osprey Observer. The Osprey Observer is now celebrating 10 years of publishing award-winning community newspapers and Managing Editor Marie Gilmore is the author of this book that is planned as the first book in the Open For Business! Now What? series.

A propos du livre

À propos de l'auteur

For Marie, journalism has been a lifelong passion. She graduated with honors, in 1996, with a communications degree from the journalism program at Mount Royal College in Calgary, Alberta. Working at the Calgary Sun daily newspaper was an excellent prerequisite for her 1996 move to Tampa, FL, where she accepted the Assistant Editor position at the Advisor Magazine. Marie then worked as a features correspondent for the Tampa Tribune and accepted a position at the New Tampa Neighborhood News. In a few short years, she advanced from assistant editor to assignment editor and finally managing editor. In 2001, she moved to FishHawk Ranch and launched the Osprey Observer Community Newspaper in January 2002. The Osprey Observer grew from a 750-home hand-delivered newsletter to four monthly editions direct-mailed to more than 80,000 homes per month. In 2008, the Osprey Observer purchased the 12-year-old Christian Voice Monthly newspaper and doubled the circulation of the newspaper to 450 churches and businesses in South East Hillsborough County. The Osprey Observer was recognized as the 2007 Small Business of the Year for the Brandon Chamber of Commerce. The newspaper has also been nominated for the following awards: Small Business of the Year – Tampa Chamber of Commerce ABWA Pioneering Woman of the Year ABWA Business Woman of the Year Minority-Owned Small Business of the Year Business Leader's Women Extraordinaire Award Marie has been a guest speaker at conferences, seminars, meetings and events throughout Hillsborough County, speaking on such topics as Small Business, Women in Business, Social Media and Entrepreneurship. Marie enjoys getting to know people and sharing her experiences and knowledge of being in business and is happy to speak and share her knowledge with groups, organizations and individuals.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1470118386
• ISBN 13: 9781470118389
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg