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Synopsis
Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport.
Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.
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À propos de l?auteur
Amy Wilkinson is a senior fellow at Harvard University's Center for Business and Government, and has served as a White House Fellow and senior policy advisor in the Office of the US Trade Representative. Having received an MBA from Stanford University, she now lives in Washington DC.
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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
Edité par
Simon & Schuster UK, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
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The Creator's Code : The Six Essential Skills of Extraordinary Entrepreneurs
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Simon & Schuster, Limited, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
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Simon & Schuster Ltd, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Ancien ou d'occasion
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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
Edité par
Simon & Schuster Ltd, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Ancien ou d'occasion
Paperback
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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
Edité par
Simon & Schuster Ltd, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Ancien ou d'occasion
Couverture souple
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THE CREATOR'S CODE
Edité par
SIMON & SCHUSTER-INGLES-, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Neuf
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Vendeur : AG Library, Malaga, MA, Espagne
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Etat : New. Idioma/Language: Inglés. Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. N° de réf. du vendeur 13471420
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THE CREATOR S CODE
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Rústica. Etat : New. Etat de la jaquette : Nuevo. LIBRO. N° de réf. du vendeur 877573
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The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
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Paperback. Etat : Brand New. 240 pages. 7.70x5.10x0.70 inches. In Stock. N° de réf. du vendeur zk147114254X
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The Creator?s Code: The Six Essential Skills of Extraordinary Entrepreneurs
Edité par
Simon & Schuster Ltd, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2016. UK ed. Paperback. The six essential disciplines needed to transform your ideas into real-world successes Num Pages: 240 pages. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 198 x 130. . . . . . . N° de réf. du vendeur V9781471142543
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THE CREATOR'S CODE
Edité par
SIMON & SCHUSTER INGLES, 2016
ISBN 10 : 147114254X
ISBN 13 : 9781471142543
Neuf
Couverture souple
Vendeur : Libros Tobal, Ajalvir, M, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Nuevo. INGLES - FICCION MODERNA Y CONTEMPORANEA. N° de réf. du vendeur 9781471142543
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