Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare - Couverture rigide

Hyslop, Maitland

Couverture rigide

ISBN 10 : 147241604X ISBN 13 : 9781472416049

Editeur : Routledge, 2014

Synopsis

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation.

A propos du livre

À propos de l'auteur

Maitland Hyslop is Chief Executive of Microdat Limited, Executive Director of the Disaster and Development Centre Online, a Non-Executive Director of EPX Technical Services Limited, Managing Director of Durham Consulting Group, Director of Reiver Marketing Limited and Northumbria Publishing Limited. He has held other senior positions in the public and private sectors and was an Army officer; a paratrooper and logistician with combat and anti-terrorism experience. Maitland has a PhD in Organisational Security, an MSc in International Marketing, an MA in Middle Eastern Studies (Durham) and a BA in Geography (Durham). He is author of Springer's 'Critical Information Infrastructure: Resilience and Protection'; was a Telecommunications Security Research Fellow at Northumbria University, a Charter Member of Institute of Information Protection (Homeland Security) at Dartmouth, USA and a working group member for the European Network Information and Security Agency.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 147241604X
• ISBN 13: 9781472416049
• Reliure: Relié
• Nombre de pages: 362
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne