Communication Design: Insights from the Creative Industries - Couverture souple

Yates, Derek; Price, Jessie

Couverture souple

ISBN 10 : 1472534409 ISBN 13 : 9781472534408

Editeur : Fairchild Books, 2015

Synopsis

A guide to the contemporary creative employment landscape, giving knowledge and inspiration to students wishing to learn more about emerging modes of creative practice.

A propos du livre

À propos des auteurs

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

À propos de la quatrième de couverture

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1472534409
• ISBN 13: 9781472534408
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne