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Brand Vandals: Reputation Wreckers and How to Build Better Defences - Couverture souple

Waddington, Stephen; Earl, Steve

 
9781472905208: Brand Vandals: Reputation Wreckers and How to Build Better Defences
Couverture souple
ISBN 10 : 1472905202 ISBN 13 : 9781472905208
Editeur : Bloomsbury Information, 2013

Synopsis

Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.

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À propos des auteurs

Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.

Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bloomsbury Information
Date d'édition
2013
Langue
anglais
ISBN 10 
1472905202
ISBN 13 
9781472905208
Reliure
Broché
Numéro d'édition
1
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible