Co-creating Brands: Brand Management from A Co-creative Perspective - Couverture souple

Ind, Nicholas; Schmidt, Holger J.

Couverture souple

ISBN 10 : 1472962265 ISBN 13 : 9781472962263

Editeur : Bloomsbury Business, 2019

Synopsis

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.

A propos du livre

À propos des auteurs

Nicholas Ind is Associate Professor at the Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a director of a design group and was an account director in an advertising agency. Nicholas is the author of 11 books.

Holger J. Schmidt is a Professor of General Management and Marketing at Koblenz University of Applied Science. Before his academic career, he worked for consultants, advertising agencies and a global service provider. Holger is the author of numerous books and academic publications and a member of the international brand management community.

Détails de l'édition

• Éditeur: Bloomsbury Business
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1472962265
• ISBN 13: 9781472962263
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible