Synopsis
Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Daniel Griffin is the head of marketing for Support Revolution (an Oracle/SAP support company). He is a professional marketer with over a decade of experience working for international businesses such as Amazon, Hult International Business School and global BPO research firm NelsonHall.
Albert van der Meer is a creative consultant based in the Netherlands, with expertise in narrative and visual entertainment, storytelling and teaching, and he has experience as a freelance filmmaker, media producer and team-building facilitator. He has worked with various international businesses, including Hult International Business School, England & Wales Cricket Board, and UK Sport.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Press Start: Using gamification to power-up your marketing
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Press Start: Using gamification to power-up your marketing
Edité par
Bloomsbury Business, 2020
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR010919759
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EUR 7,21
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Expédition depuis Royaume-Uni vers Etats-Unis
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Press Start: Using Gamification to Power-Up Your Marketing
Edité par
Bloomsbury Business, 2020
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1472970519I4N10
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Expédition nationale : Etats-Unis
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Press Start : Using Gamification to Power-Up Your Marketing
Edité par
Bloomsbury Academic & Professional, 2020
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 42416607-20
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EUR 10,52
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Press Start
Edité par
Bloomsbury Publishing PLC, GB, 2019
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions. N° de réf. du vendeur LU-9781472970510
Acheter neuf
EUR 27,61
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Press Start (Paperback)
Edité par
Bloomsbury Publishing PLC, London, 2019
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and highs affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions. Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781472970510
Acheter neuf
EUR 27,62
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Press Start
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781472970510
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EUR 27,65
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Expédition nationale : Etats-Unis
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Press Start
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781472970510
Acheter neuf
EUR 23,66
Expédition à EUR 5,78
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Expédition depuis Royaume-Uni vers Etats-Unis
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PRESS START
Edité par
Bloomsbury Business, 2020
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Neuf
Couverture souple
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 5 sur 5 étoiles
Etat : new. N° de réf. du vendeur 3f028b22241f0ccddae55bfe4111d86d
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EUR 24,39
Expédition à EUR 5,50
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Expédition depuis Italie vers Etats-Unis
Quantité disponible : 5 disponible(s)
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Press Start: Using gamification to power-up your marketing
Edité par
Bloomsbury Publishing PLC, 2019
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2019. Paperback. . . . . . N° de réf. du vendeur V9781472970510
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EUR 23,42
Expédition à EUR 10,50
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Expédition depuis Irlande vers Etats-Unis
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Image d'archives
Press Start: Using gamification to power-up your marketing
Edité par
Bloomsbury Publishing PLC, 2020
ISBN 10 : 1472970519
ISBN 13 : 9781472970510
Neuf
Couverture souple
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. 2019. Paperback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781472970510
Acheter neuf
EUR 27,78
Expédition à EUR 8,88
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)