Strategy Genius - Couverture souple

Jones, Richard A D

Couverture souple

ISBN 10 : 1473605385 ISBN 13 : 9781473605381

Editeur : John Murray Business, 2015

Synopsis

The fast-track MBA in strategy
Imagine having instant access to the world's smartest thinking on strategy - and being shown exactly what to do to guarantee that you get your own strategy right, every time.

Strategy Genius makes it easy to apply what researchers know about strategic thinking to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in strategy. Each of the 40 chapters is a mini-masterclass in strategic thinking, explaining the research and showing you how to apply it for yourself.

In business, conventional wisdom often says one thing while research says another. Strategy Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better strategist.

Quick to read and intensely practical, this book will bring a little strategy genius into your day.

'Strategy is one of those topics that many people talk about without having much idea what they mean. Richard Jones is one of the exceptions. A very good book; I recommend it strongly' Peter Hiscocks, CEO Judge Business School Executive Education, University of Cambridge

'Genius conflated into something you can understand. A bit like Richard, really' Michael Wilson, Director of Business and Economics Editor, Arise Global Networks

A propos du livre

À propos de l'auteur

Richard A D Jones is a strategic and change management consultant and entrepreneur in the field of telecoms and technology. He has consulted at board and government level for companies and ventures from Kansas to Kazakhstan and from the Arctic to Africa. He has co-founded several different companies, one of which was acquired for 45 million GBP, another of which floated on the Nasdaq post-acquisition, and another has now received 50 million USD of investment.

Détails de l'édition

• Éditeur: John Murray Business
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1473605385
• ISBN 13: 9781473605381
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
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