MBA In A Week - Couverture souple

Finn, Alan

Couverture souple

ISBN 10 : 1473608236 ISBN 13 : 9781473608238

Editeur : Teach Yourself, 2016

Synopsis

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.

This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, MBA In A Week is your fastest route to success:

- Sunday: Global business pressures and change
- Monday: Finance, economics and accounting
- Tuesday: Entrepreneurship, ethics and social responsibility
- Wednesday: Strategy and marketing
- Thursday: Operations management
- Friday: Organizational behaviour and human resources management
- Saturday: Research and change management

ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

A propos du livre

À propos de l'auteur

Alan Finn began his career in the Royal Navy as an engineer in nuclear submarines but now works in B2B marketing and management consultancy for industry, helping usually technological organizations to grow. His MBA - a specialist MBA in strategic marketing from the University of Hull - opened up many more opportunities and allowed Alan to broaden his career and to develop his own consultancy business.

À propos de la quatrième de couverture

Business brilliance just got easier
You are just seven steps away from all the inspiration of a Master of Business Administration degree, without all the hard work. Imagine being able to impress your boss or potential new employers with an all-embracing, organization-wide vision for growth based on a clear understanding of how business really works. Now you can.

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management. You'll also find exercises to help you put it all into practice.

The fastest way to an MBA
Whether you choose to read it in a week or in a single sitting, MBA In A Week is your fastest route to success:

- Sunday: Global business pressures and change
- Monday: Finance, economics and accounting
- Tuesday: Entrepreneurship, ethics and social responsibility
- Wednesday: Strategy and marketing
- Thursday: Operations management
- Friday: Organizational behaviour and human resources management
- Saturday: Research and change management

Learn in a week, remember for a lifetime

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473608236
• ISBN 13: 9781473608238
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
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