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Synopsis
You are just seven steps away from mastering content marketing
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content and measuring results, you'll discover a practical framework for planning and executing content marketing successfully.
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À propos de l?auteur
Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively. As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.Find out more at www.janeheatonassociates.com, connect with Jane on LinkedIn at https://uk.linkedin.com/in/janeheaton and follow her on Twitter @janeheaton.
À propos de la quatrième de couverture
Content marketing just got easier
You are just seven steps away from mastering content marketing. Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can.
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content and measuring results, you'll discover a practical framework for planning and executing content marketing successfully. You'll also find tips to help you put it all into action.
The fastest way to mastering content marketing
Whether you choose to read it in a week or in a single sitting, Content Marketing In A Week is your fastest route to success:
- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success
Learn in a week, remember for a lifetime
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Content Marketing in a Week: Engage Your Audience with Compelling Content in Seven Simple Steps
Edité par
Teach Yourself, 2017
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Ancien ou d'occasion
Couverture souple
Vendeur : Bookoutlet1, Easley, SC, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2017. N° de réf. du vendeur IM-10110676
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Content Marketing in a Week : Engage Your Audience with Compelling Content in Seven Simple Steps
Edité par
Hodder & Stoughton, 2017
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 45111596-20
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Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps (Teach Yourself . In a Week)
Edité par
John Murray Press, United Kingdom, 2016
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008715699
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Content Marketing in a Week : Engage Your Audience with Compelling Content in Seven Simple Steps
Edité par
Hodder & Stoughton, 2017
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 45111596-20
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Content Marketing In A Week (Paperback)
Edité par
John Murray Press, London, 2016
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.- Sunday: Adopt a content marketing mindset- Monday: Understand the different types of content- Tuesday: Develop your content marketing strategy- Wednesday: Get started with content planning- Thursday: Create compelling content- Friday: Get ready to share- Saturday: Learn how to measure success You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781473608252
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Content Marketing In A Week
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.- Sunday: Adopt a content marketing mindset- Monday: Understand the different types of content- Tuesday: Develop your content marketing strategy- Wednesday: Get started with content planning- Thursday: Create compelling content- Friday: Get ready to share- Saturday: Learn how to measure success. N° de réf. du vendeur LU-9781473608252
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Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps
Edité par
Teach Yourself 10/03/2016, 2016
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781473608252
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Content Marketing In A Week
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps
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Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps
Edité par
Teach Yourself 10/03/2016, 2016
ISBN 10 : 1473608252
ISBN 13 : 9781473608252
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781473608252
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