Synopsis
You are just seven steps away from becoming a great copywriter
Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.
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À propos de l?auteur
Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.
À propos de la quatrième de couverture
Great copywriting just got easier
You are just seven steps away from becoming a great copywriter. Imagine being able to craft amazing copy from carefully selected words that communicate powerful messages and influence behaviour. Now you can.
Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.
The fastest way to effective copywriting
Whether you choose to read it in a week or in a single sitting, Copywriting In A Week is your fastest route to success:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals
Learn in a week, remember for a lifetime
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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