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Synopsis
You are just seven steps away from becoming a great copywriter
Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.
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À propos de l?auteur
Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.
À propos de la quatrième de couverture
Great copywriting just got easier
You are just seven steps away from becoming a great copywriter. Imagine being able to craft amazing copy from carefully selected words that communicate powerful messages and influence behaviour. Now you can.
Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.
The fastest way to effective copywriting
Whether you choose to read it in a week or in a single sitting, Copywriting In A Week is your fastest route to success:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals
Learn in a week, remember for a lifetime
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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself)
Edité par
Teach Yourself, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009152810
Quantité disponible : 3 disponible(s)
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Successful Copywriting in a Week
Edité par
Teach Yourself, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.25. N° de réf. du vendeur G1473609410I4N00
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Successful Copywriting in a Week
Edité par
Teach Yourself, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.25. N° de réf. du vendeur G1473609410I4N00
Quantité disponible : 1 disponible(s)
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Successful Copywriting in a Week
Edité par
Teach Yourself, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.25. N° de réf. du vendeur G1473609410I3N00
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Successful Copywriting in a Week: Teach Yourself
Edité par
Hodder & Stoughton, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 48697281-20
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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself)
Edité par
Teach Yourself 10/03/2016, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781473609419
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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself)
Edité par
Teach Yourself 10/03/2016, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781473609419
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Copywriting In A Week
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals. N° de réf. du vendeur LU-9781473609419
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Successful Copywriting in a Week: Teach Yourself
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9781473609419_new
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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
Edité par
John Murray Press, 2016
ISBN 10 : 1473609410
ISBN 13 : 9781473609419
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 144. N° de réf. du vendeur B9781473609419
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