Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps - Couverture souple

Forsyth, Patrick

Couverture souple

ISBN 10 : 1473609542 ISBN 13 : 9781473609549

Editeur : Teach Yourself, 2016

Synopsis

You are just seven steps away from generating more business through direct mail
Direct Marketing In A Week is a simple and straightforward guide to making this promotional activity effective. It gives you the techniques you really need to know in just seven short chapters. From adopting a systematic approach to getting the words that express your ideas down in a correct, clear, original and acceptable way, to maintaining your potential buyers' interest and prompting positive buying decisions, you'll discover how direct mail can be used as an effective part of your promotional mix - and how similar techniques can enhance email marketing. You'll also find exercises to help you put it all into action kick-starting improved business generation.

A propos du livre

À propos de l?auteur

Patrick Forsyth runs Touchstone Training and Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the U.K.

He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.

He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.

In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.

À propos de la quatrième de couverture

Direct marketing just got easier
You are just seven steps away from generating more business through direct mail. Imagine understanding how to use direct marketing to increase your sales and profits. Now you can.

Direct Marketing In A Week is a simple and straightforward guide to effective direct mail. It gives you the techniques you really need to know in just seven short chapters. From adopting a systematic approach to expressing your ideas in a clear and original way, to maintaining your potential buyers' interest and prompting positive buying decisions, you'll discover techniques for enhancing your direct mail and email marketing. You'll also find exercises to help you put it all into action.

The fastest way to successful direct marketing
Whether you choose to read it in a week or in a single sitting, Direct Marketing In A Week is your fastest route to success:

- Sunday: The recipients: database considerations
- Monday: The core elements of direct mail
- Tuesday: The component mix
- Wednesday: Creatively enhancing persuasiveness
- Thursday: Follow-up activity
- Friday: Email approaches: as easy as 'click'
- Saturday: Future campaigns

Learn in a week, remember for a lifetime

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473609542
• ISBN 13: 9781473609549
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible