Marketing In A Week: Be A Successful Marketer In Seven Simple Steps - Couverture souple

Davies, Eric

Couverture souple

ISBN 10 : 1473609585 ISBN 13 : 9781473609587

Editeur : Teach Yourself, 2016

Synopsis

You are just seven steps away from becoming a great marketer
Marketing In A Week is a simple and straightforward guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action.

A propos du livre

À propos de l?auteur

Eric Davies is a leading marketing expert who consults companies across the globe.

À propos de la quatrième de couverture

Great marketing just got easier
You are just seven steps away from becoming a great marketer. Imagine being able to identify and meet the needs of your customers better than your competition. Now you can.

Marketing In A Week is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action.

The fastest way to marketing success
Whether you choose to read it in a week or in a single sitting, Marketing In A Week is your fastest route to success:

- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

Learn in a week, remember for a lifetime

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473609585
• ISBN 13: 9781473609587
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonie